On-demand webinar
The BigBasket success story: Leveraging big data for big success
A black swan event meets a white knight!
Agenda:
In this webinar we will cover:
- How BigBasket solves the need for on-demand grocery in the country
- The importance of the supply chain function in e-commerce
- The impact of COVID-19 crisis
- The role of AI-driven analytics and anomaly detection
- The road ahead, learning and key recommendations
Speakers
Subramanian M S (Mani)
Head of Category Marketing and Analytics at BigBasket
Rohit Maheshwari
Head of Strategy and Products at CrunchMetrics
Pushkarini Kulkarni
Senior Consultant, Analytics at BigBasket
About this webinar
WebinarIn our first webinar of the year, we are sharing the success story of BigBasket - India’s largest online food and grocery store that has emerged stronger from the recent crisis with its unique customer-centric and data-driven approach. By keeping up with the changes in buyer behavior, technology, inventory systems, and logistical processes, BigBasket was able to evolve successfully with changing market conditions and handle a spike of 900% in online orders with just 50% of its workforce during the COVID-19 crisis.
Watch the webinar to learn how BigBasket responds to new business challenges and keeps a close eye on its data with AI-Driven analytics to proactively spot patterns and discover new opportunities. Hear it from Subramanian M S (Mani), Head of Category Marketing, and Analytics functions at BigBasket and Pushkarini Kulkarni, Senior Consultant of Analytics team at BigBasket as they share their perspective on the role of data science in e-commerce. The webinar will be hosted by Rohit Maheshwari, Head of the Product Management and strategy at CrunchMetrics.
